Volkswagen asked us to reimagine how they visualize their suite of driver safety tech called IQ.DRIVE.
Together with Scholar, we took inspiration from Architects and created a visual identity dubbed "Isometric Plus". Which uses a familiar isometric angle 'plus' an angle that reveals what the driver sees.
The original 3D environment and visual language were designed to keep your attention. The world was imagined only in the VW brand colors and the normally unseen radar graphics purposefully interacted with the environment to show how they keep drivers safe.
All together we created eleven unique videos and a landing page on VW.com that showcased them for drivers to see.
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