Volkswagen asked us to reimagine how they visualize their suite of driver safety tech called IQ.DRIVE.
Together with Scholar, we took inspiration from how architects and engineers do things. We created a unique visual identity dubbed "Isometric Plus". Which uses a familiar, video game-like, isometric angle 'plus' an angle that reveals what the driver sees.
The all-original 3D environment and visual language was designed to keep viewers attention. And we imagined it only in the VW brand colors. The normally unseen radar graphics purposefully interacted with the environment to show how they keep drivers safe and said so much more without words.
All together we created eleven unique videos and a landing page on VW.com where they are showcased for drivers (and potential drivers) to see.
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