Mornings are like marathons. To succeed, everything needs to go right. But most of the time, something gets in the way – like waking up late, traffic jams, or coffee lines.
So, we came up with a few high-stress summer situations, like a late lifeguard, and brought Jane Lynch in to save the day with Masterpass and the Dunkin app for an Integrated TV and social campaign.
Overall, the TVC was a success. And when it was seen online viewers were twice as likely to watch it to completion as they were to watch any of the other Masterpass work for the year. On both Twitter and Facebook, the videos were viewed almost 20% more than the benchmark.
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ID.4 Launch Volkswagen
Cashiers with More Time to Play Android Pay
#HashtagRaids A&E HISTORY
Modern Mornings with Jane Lynch DUNKIN'
Get Miles Closer To Your Promise American Airlines
BeautifulDeath.com HBO Game of Thrones
A Priceless View Mastercard
Born in Chicago. Grew in NYC. Live in ATX.
I like making things, having ideas & seeing around corners.
© 2022 JAMES PINKERTON