Modern Mornings
with
Jane Lynch

CLIENT

DUNKIN'
✕
Masterpass

Mornings are like marathons. To succeed, everything needs to go right. But most of the time, something gets in the way – like waking up late, traffic jams, or coffee lines.

So, we came up with a few high-stress summer situations, like a late lifeguard, and brought Jane Lynch in to save the day with Masterpass and the Dunkin app for an Integrated TV and social campaign.

Overall, the TVC was a success. And when it was seen online viewers were twice as likely to watch it to completion as they were to watch any of the other Masterpass work for the year. On both Twitter and Facebook, the videos were viewed almost 20% more than the benchmark.

AGENCY

McCann NY

Projects

About

Born in Chicago. Grew in NYC. Live in ATX. 
I like making things, having ideas & seeing around corners.

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© 2022 JAMES PINKERTON