Mornings are like marathons. To succeed, everything needs to go right. But most of the time, something gets in the way – like waking up late, traffic jams, or coffee lines.
So, we came up with a few high-stress summer situations, like a late lifeguard, and brought Jane Lynch in to save the day with Masterpass and the Dunkin app for an Integrated TV and social campaign.
Overall, the TVC was a success. And when it was seen online viewers were twice as likely to watch it to completion as they were to watch any of the other Masterpass work for the year. On both Twitter and Facebook, the videos were viewed almost 20% more than the benchmark.
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© 2022 JAMES PINKERTON