All-electric ID.4 SUV Launch

We successfully launched the new all-electric ID.4 and forever changed the way Volkswagen sells their vehicles. A completely digital campaign & end-to-end buying experience that led to all 1st Edition vehicles selling out in less than 8 hours. Even though it was during a global pandemic and there weren't any test drives available.

Role: Associate Creative Director
AgencyWunderman Thompson/POSSIBLE