GIF + Symphony = Gifony
We remixed the sounds of Toyota’s world-renowned production process with 45 different animated GIFs. Then made Gifony.com and let people use the GIFs to create their own original songs and music videos.
Each GIF captured a part of the manufacturing process of a Toyota Corolla. Users could create their songs and music videos using the GIFs creating a Gifony. After making their Gifony, users could download an MP3 or share it on Facebook, Twitter, and Soundcloud.
An installation showcasing the remixes was featured at different Auto shows around the country.
A traveling installation at Auto Shows allowed people to make their own remixes.
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