Get Miles Closer To
Travel is too often a broken promise. The places we promise to go and the experiences we promise to have are so much easier said than done, they usually never happen.
We created a national campaign to show cardholders that it is easy to keep their promises. All they need to do is use their American Airlines Mastercard to buy everyday things.
2019 Silver Midas
The campaign launched with spots on TV & Hulu.
We snuck 'easter-egg' surprises into social cutdowns posted on owned & paid channels. Then we rewarded people who could find the surprises with AA travel points.
Gus Butera photographed the national print and out-of-home that was in airports, subways and on billboards.
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Born in Chicago. Grew in NYC. Live in ATX.
I like making things, having ideas & seeing around corners.
© 2022 JAMES PINKERTON