Get Miles Closer To
Your Promise

CLIENT

American Airlines
✕
Mastercard

Travel is too often a broken promise. The places we promise to go and the experiences we promise to have are so much easier said than done, they usually never happen.

We created a national campaign to show cardholders that it is easy to keep their promises. All they need to do is use their American Airlines Mastercard to buy everyday things.

AWARDS:
2019 Silver Midas

AGENCY

McCann NY

The campaign launched with spots on TV & Hulu.

We snuck 'easter-egg' surprises into social cutdowns posted on owned & paid channels. Then we rewarded people who could find the surprises with AA travel points.

Gus Butera photographed the national print and out-of-home that was in airports, subways and on billboards.

Projects

About

Born in Chicago. Grew in NYC. Live in ATX. 
I like making things, having ideas & seeing around corners.

Let's talk

© 2024 JAMES PINKERTON