Grappleshot Gets Real

Grappleshot
Gets Real

CLIENT

SAMSUNG
✕
Halo Infinite

Samsung asked us to drive awareness of their gaming TVs and get Gamers to level up their battle stations. So we partnered with Halo and XBOX just in time for the release of the highly anticipated Halo Infinite – creating content and experiences to feed the fandom and also show that Samsung Neo QLED TVs will give you the ultimate gaming setup.

To do this we asked maker/creators @ImpactProps and @emily.the.engineer to construct their version of the Grappleshot – a new weapon from Halo Infinite – inspired by their experience playing the Beta on a Neo QLED TV.

Additionally, our partner agencies went live on Twitch with The Samsung Grappleshop where our influencers had a cameo to talk about their custom builds and hype up the game and TVs. Through Twitch, fans could work together to shoot Master Chief’s Grappleshot for a chance to win prizes.

AGENCY

Wunderman
Thompson NY