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Toyota
Gifony.com

We remixed the sounds of Toyota’s world-renowned production process with 45 different animated GIFs. Then made Gifony.com and let people use those .GIFs to create their own songs and music videos.

Each GIF captured a part of the manufacturing process of a Toyota Corolla. Users could create their own songs and music videos using the GIFs creating a Gifony. After making their own Gifony, users could download a MP3 or share it on Facebook, Twitter and Soundcloud. 

Also, an installation showcasing the remixes was featured at different Auto shows around the country.

Role: Art Director
Agency: 360i

GIF + Symphony = Gifony

james-pinkerton-toyota-gifony-logo
james-pinkerton-toyota-gifony-onboarding
james-pinkerton-toyota-gifony-opening-video
james-pinkerton-toyota-gifony-playing
james-pinkerton-toyota-gifony-play-all
james-pinkerton-toyota-gifony-share

A traveling installation at Auto Shows allowed people to make their own remixes.

james-pinkerton-toyota-gifony-Kiosk