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Cashiers With More Time To Play 
Mastercard &
Android Pay

We created a campaign to get millennials to use their Mastercard as the primary payment card within Android Pay.

To do that, we enlisted the help of some Internet-famous personalities.

Each influencer played a cashier with 'more time to play'. They shared what they'd been up to with their newly found free-time thanks to Mastercard and Android Pay. We made sure to put our brand message in the first five unskippable seconds. Then cut long-form spots where our cashiers demonstrated even more of what they did with thier spare time which paid off for fans who watched passed the SKIP button.

Our cashiers posted about the shoot on their popular social channels for added awareness and buzz.

Role: Senior Art Director
AgencyMcCann NY
Awards2017 Silver Midas

Each video posted on Youtube had our brand message in the first five unskippable seconds.

Our cashiers posted about the shoot on their popular social channels for added awareness and buzz.

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