Travel is too often a broken promise.
The places we promise to go and the experiences we promise to have are so much easier said than done, they usually never happen.
We created a national campaign to show cardholders that it is easy to keep their promises. All they need to do is use thier American Airlines Mastercard to buy everyday things.
Role: Senior Art Director
Agency: McCann NY
Awards: 2019 Silver Midas
The campaign launched with spots on TV & Hulu.
We snuck 'easter-egg' surprises into social cutdowns posted on owned & paid channels. Then we rewarded people who could find the surprises with AA travel points.
Gus Butera photographed the national print and out-of-home that was in airports, subways and on billboards.