james
pinkerton.com

Every six-or-so months I remake my website. From scratch.
Front-end dev is a lot like riding a bike. I try to stay up to date.

 

role: CCO
agency: freelance
awards: 2015, 2016, 2017, 2018, 2019 - Pat on the back from myself

2015

2016

2017

fan art carpet at the critics' choice awards

Leading up to the Critics' Choice TV Awards, we asked fans on Tumblr to submit art of their favorite shows. Not only did we display the best ones on the Red Carpet, we synchronized them when the show talent arrived. The stars loved it and posed for a picture with the art. Some celebs even asked for a copy of the original pieces.

role: art director
agency: 360i
awards: 2016 Shorty Awards - Winner in TUMBLR

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#tweet a drink

During the Critics' Choice TV Awards, we let fans at home send their favorite celebs a tasty beverage via Twitter using #TweetADrink. We confirmed the drink delivery via the Critics' Choice Twitter handle with an autographed response from the star and a personal message. With over 3,000 fan orders in over an hour, #TweetADrink was a big hit.

 

role: art director
agency: 360i

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mastercard & apple pay

We wanted to raise awareness for using Mastercard with Apple Pay in cabs and on JetBlue airplanes. So, we made simple stylized spots that illustrated how to use your phone in these new locations. They ran in the same places where they were viewed, which added to their effectiveness.

 

role: art director
agency: mccann ny

the abc's of the sudden departure

If you haven’t seen it yet, The Leftovers takes place two years after "The Sudden Departure," an inexplicable rapture-like event that sends the world into turmoil. To help launch the first season of the show, we explained this new world in terms little kids could understand – the ABCs - on Facebook, Twitter, and in a printed book illustrated by Pablo Bernasconi.

 

role: art director/concept
agency: 360i

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mastercard
holiday
out-of-home

We enlisted the award-winning typographer/designer Craig Ward on a city-wide OOH campaign for Mastercard. We created a typeface made of snow to communicate a myriad of headlines all around the city. Images by Craig Ward. 

 

role: senior art director
agency: mccann ny

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© james pinkerton 2019