role: art director
agency: 360i ny
awards: 2016, 2017
To get people excited about the third season of HISTORY's VIKINGS, we launched four #HashtagRaids, inviting fans to join our assault on popular hashtags. We created www.HashtagRaids.com, populating the site with new Vikings memes and .Gifs for fans to use as “weapons” during the #HashtagRaids.
To start it off we made a Supercut of all the battle cries from the first 2 seasons to get die-hard fans pumped for the premiere and to join the Raids. Then we leveraged stars of the show and influencers to participate across all of their social channels.
The activation lead to HISTORY’s best season premiere to date - with 4.6 million viewers tuning in for the season 3 premiere vs. 3.6 million in the previous season.
We made four individual sites targeting each popular hashtag.
Then filled them with memes and Gifs which gave raiders at home the upper hand.
We made four individual sites targeting each popular hashtag. Then filled them with memes and Gifs which gave raiders at home the upper hand.