role: interactive art director/concept
We remixed the sounds of Toyota’s world-renowned production process with 45 different animated GIFs. Then made Gifony.com and let people create their own songs and music videos.
Each GIF captured a part of the manufacturing process of a Toyota Corolla. Users could create their own songs and music videos using the GIFs creating a Gifony. After making their own Gifony, users could download a MP3 or share it on Facebook, Twitter and Soundcloud. Also, an installation showcasing the remixes was featured at different Autoshows around the country.