role: senior art director
agency: mccann ny
awards: 2017 silver midas
We created a campaign to get millenials to use their Mastercard as the primary payment card within Android Pay.
To do that, we enlisted the help of some Internet-famous personalities.
Each influencer played a cashier with 'more time to play'. They shared what they'd been up to with their newly found free-time thanks to Mastercard and Android Pay. We made sure to put our brand message in the first five unskippable seconds. Then cut long-form spots where our cashiers demonstrated even more of what they'd did with thier spare time which paid off for fans who watched passed the SKIP button.
Our cashiers posted about the shoot on their popular social channels.
2016 SILVER MIDAS - USE OF MEDIUM/SOCIAL MEDIAS