ANDROID PAY

ANDROID
PAY

We created a campaign to get millenials to use their Mastercard as the primary payment card within Android Pay.

To do that, we enlisted the help of some Internet-famous personalities.

Each influencer played a cashier with 'more time to play'. They shared what they'd been up to with their newly found free-time thanks to Mastercard and Android Pay. We made sure to put our brand message in the first five unskippable seconds. Then cut long-form spots where our cashiers demonstrated even more of what they'd did with thier spare time which paid off for fans who watched passed the SKIP button.

Our cashiers posted about the shoot on their popular social channels.

AWARDS:

2016 SILVER MIDAS - USE OF MEDIUM/SOCIAL MEDIAS

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I'M JAMES PINKERTON. 

I’m JamES PinKERTOn.

YOU ARE NOT.

YOU ARE NOT.

Don't get me mixed up with a right-wing political analyst of the same name. I'm an Art Director. Otherwise, I am an epicurean hot sauce fanatic that puts that shit on just about everything. But not ice cream. That's v weird.

Don't get me mixed up with a right-wing political analyst of the same name. I'm an Art Director. Otherwise, I am an epicurean hot sauce fanatic that puts that shit on just about everything. But not ice cream. That's v weird.

Don't get me mixed up with a right-wing political analyst of the same name. I'm an Art Director. Otherwise, I am an epicurean hot sauce fanatic that puts that shit on everything. Just not on ice cream. That's vv weird.

LINKEDIN →
EMAIL →
MYSPACE →

® 2018

LINKEDIN →
EMAIL →
MYSPACE →

® 2018

LINKEDIN →
EMAIL →
MYSPACE →

® 2018

LINKEDIN →
EMAIL →
MYSPACE →

® 2018

LINKEDIN →
EMAIL →

MYSPACE →

® 2018