AMERICAN
AIRLINES

AMERICAN
AIRLINES

Travel is too often a broken promise.

The places we promise to go and the experiences we promise to have are so much easier said than done, they usually never happen.

We created a national campaign to show cardholders that their American Airlines Mastercard helps them keep their promises.

The campaign launched with :30 and :15 commercials on broadcast TV and streaming services.

SOCIAL :15 VIDEOS

OUT OF HOME

Gus Butera photographed the national print and digital out-of-home,
which celebrated unique places people promised to visit.

INSTAGRAM STORIES