american
airlines

american airlines

 

role: senior art director
agency: mccann ny
awards: 2019 silver midas

 

Travel is too often a broken promise.

The places we promise to go and the experiences we promise to have are so much easier said than done, they usually never happen.

We created a national campaign to show cardholders that their American Airlines Mastercard helps them keep their promises.

The campaign launched with :15 and :30 commercials on TV and streaming services.

The campaign launched with :15 and :30 commercials on broadcast TV and streaming services.

:15 social videos

:15 social videos

:15 social videos

:15 social videos

Gus Butera photographed the national print and digital out-of-home, which celebrated unique places people promised to visit.

Gus Butera photographed the national print and digital out-of-home, which celebrated unique places people promised to visit.

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