@ The Critics' Choice Awards

Client: A&E
Agency: 360i

We let fans at home send their favorite celebs a tasty beverage via Twitter using #TweetADrink. Then during the show, we confirmed the drink delivery on the Critics' Choice Twitter handle with an autographed response from the star and a personal message. With over 3,000 fan orders in over an hour, Tweet a Drink was a smash(ed) hit.