We shot YouTube pre-roll videos featuring our Internet-famous “cashiers” showing that tapping to pay with MasterCard not only benefits the user. We made sure to put our brand message in the first five unskippable seconds. Cut :30’s and long-form spots where our “cashiers” went nuts demonstrating their newly found free-time which paid off for loyal fans who watched passed the SKIP button. Our cashiers posted about the shoot on their popular social channels.
2016 SILVER MIDAS - USE OF MEDIUM/SOCIAL MEDIA